Long before the new Alpine range reached the public, we had the privilege of contributing to the brand’s creative thinking alongside Havas. Over an extended collaboration, we developed research notebooks, conceptual explorations and creative territories that helped envision how each future model could be expressed through experiences rather than simply presented.

Our work focused on building distinctive narratives for every vehicle in the range, identifying cultural references, emotional associations and conceptual directions capable of reinforcing Alpine's unique identity. From activation concepts and brand experiences to high-impact stunt ideas and immersive event proposals, every recommendation was designed to translate the spirit of the brand into memorable moments.

What made this collaboration particularly rewarding was the opportunity to immerse ourselves in Alpine's heritage, ambitions and vision for the future. It allowed us to explore the brand at a strategic level, well before product launches, and to imagine how its values could come to life across multiple touchpoints and audiences.

We are deeply grateful to Havas for their trust throughout this long-term collaboration. Beyond the projects themselves, this experience significantly expanded our understanding of the automotive industry, strengthened our relationship with the Renault Group ecosystem, and gave us the opportunity to contribute to the creative reflection surrounding one of France's most iconic performance brands.