A Shared Creative Process

The Citroën project reflects the close and long-standing relationship we have built with Auditoire, particularly through the agency’s new-business and event pitches.

Having previously spent time working within the agency, we are especially proud that this relationship has continued to evolve over the years. Today, our collaboration extends far beyond individual projects. We work closely with Auditoire’s internal creative department to develop scenographic concepts, define artistic directions and shape event experiences from their earliest stages.

This process is based on a genuine creative dialogue. Ideas, intuitions and references are shared openly, allowing us to combine our respective perspectives and build proposals together. We contribute wherever our expertise can be most useful—from the initial concept and its visual language to the detailed design of the scenography and the broader articulation of the experience.

Developed as part of a competitive pitch, the Citroën project is a particularly meaningful illustration of this way of working. Beyond the proposal itself, it represents a relationship of trust built over many years and a shared commitment to creativity in the service of ambitious event concepts.

This is precisely why we wanted to include the project in our portfolio: not only for what was imagined, but also for what it symbolises—a close, generous and enduring creative collaboration with Auditoire.