Club France – Paris 2024 Olympic Games.

Commissioned by the CNOSF and CPSF, we were entrusted with imagining the creative foundations of Club France, the official venue where athletes and the public gathered throughout the Paris 2024 Olympic Games.

From the very beginning, our role went far beyond the design of a venue. We helped define the overall philosophy of Club France, developing its masterplan, creative identity. key visual system, scenography, signature moments, and communication assets.

Working closely with the organizing committees, we shaped the experience from its earliest vision through to its ongoing evolution in design development, production, and implementation.

As the project grew, we worked hand in hand with production partners to bring the concept to life, while continuing to enrich the overall experience through new activations, including the design of the EDF pavilion in collaboration with Havas.

Beyond its scale, Club France became a defining chapter in our studio's journey. It immersed us in the culture of elite sport, bringing us into close dialogue with national federations and the Olympic movement. Balancing creative direction, strategic thinking, and production support, this project allowed us to contribute at every stage of its development.

Seeing the visual language we created become part of Club France's official identity, featured across national broadcasts and public communications throughout the Games, remains one of the achievements we are most proud of. We would like to warmly thank the CNOSF, the CPSF, and all the teams involved for their trust and collaboration throughout this remarkable adventure.