Welcome Out

Our work with Dacia does not revolve around a single event, but around a series of creative explorations developed directly with the brand and alongside different agencies.

Dacia is a brand we are always pleased to think about. Its positioning feels particularly relevant to contemporary life: accessible, straightforward and open to the world outside. It speaks about mobility through freedom, nature and exploration, with a simplicity that never feels simplistic. In many ways, Dacia could be seen as the Decathlon of the automotive world—a practical and inclusive brand that enables people to experience more, without unnecessary artifice.

This distinctive identity has led us to explore a wide range of formats, from exhibition stands and outdoor experiences to temporary pavilions. Each project raises the same compelling creative question: how can spatial design express the brand’s honest and functional character while conveying its curiosity, optimism and desire for adventure?

Our role has been to understand and contribute to this subtle creative territory—to design experiences that feel generous and engaging, while remaining true to Dacia’s essential simplicity. Rather than constructing an artificial narrative around the brand, the scenography becomes a natural extension of what it already represents.

At a time when brand storytelling can easily become overly complex, we value Dacia’s clarity. Its invitation to step outside, explore and reconnect with nature feels both sincere and precisely attuned to the world today. We are grateful for every opportunity to contribute to this ongoing reflection and to help translate such a relevant vision into physical experiences.