Over the course of nearly four years, we worked hand in hand with Dom Pérignon to support the global rollout of its collaboration with Lady Gaga.

This long-term partnership involved the creation of comprehensive creative guidelines spanning gala dinners, Infinity Rooms, photocalls, premium and VIP events, as well as nightlife and on-trade activations.

One of the defining moments came at the very beginning of the project, when a visual initially developed as a working exploration for the guidelines was ultimately adopted as one of the campaign's key visuals, becoming an iconic element of the platform.

The collaboration also gave rise to bespoke experiential pieces, such as sculptural thrones designed to turn each guest into the star of the moment, alongside immersive visual creatures that enhanced the culinary journey. We are deeply grateful to Dom Pérignon for their trust throughout this exceptional journey.