Genesis Magma Racing
Projects
Genesis Magma Racing
An independent concept study exploring Genesis Magma Racing's arrival at the 24 Hours of Le Mans through two complementary experiences: an exclusive hospitality pavilion for the brand's closest partners, and an immersive public destination celebrating the racing programme, concept cars, and production vehicles.
Inspired by the raw force of molten rock, the concept translated Magma's identity into a bold architectural language where light, materiality, and movement carve spaces as if shaped by a volcanic flow.
Conceived as a journey through speed, precision, and performance, the experience sought to reveal the emotional intensity behind Genesis' new motorsport chapter while articulating a clear, distinctive spatial identity.