French Premiere

The French premiere of House of the Dragon marked more than the launch of one of the year's most anticipated television series. It also introduced HBO Max to the French market, bringing together two powerful identities within a single event experience. Hosted at the Théâtre du Châtelet in Paris, the project called for a seamless balance between platform branding and the immersive world of Westeros.

Our role was to imagine the overall creative direction of the event, designing a guest journey that naturally evolved from the arrival experience through to the screening and the evening celebration. Every sequence was conceived to reinforce anticipation while respecting the cinematic ambition of the series.

The theatre's entrance spaces were transformed to establish the tone from the very first moments, combining the visual language of HBO Max with the darker, more monumental aesthetic of House of the Dragon. Guests were welcomed into an atmosphere that progressively blurred the line between premiere event and immersive storytelling.

Following the exclusive screening of the first episode, the experience continued through a celebratory reception built around the universe of the series. VIP hospitality, curated dining moments, immersive photo opportunities and themed experiences were carefully orchestrated to extend the narrative beyond the screen while creating memorable interactions with the brand.

We are grateful to have contributed to the French launch of both House of the Dragon and HBO Max through an experience designed to celebrate storytelling, entertainment and the power of live events to transform a premiere into a shared cultural moment.