Creative concept, storytelling and scenography developed for the Alpes 2030 Olympic Games agency selection.

The project set out a new chapter for the Winter Games, expanding their identity beyond traditional winter sports to embrace a broader culture of mountain sports.

Designed around new practices, new audiences and new ways of experiencing the Alps, the concept proposed a fresh vision for the future of Olympism.

Inspired by the landscape itself, the scenography reinterpreted the ski domain as an open playground. A living territory where snow, rock, trails and elevation come together as one continuous sporting experience.

Through immersive storytelling and spatial design, the concept celebrated a playful, inclusive and forward-looking vision of the Games, opening the door to a new generation of athletes, disciplines and audiences.