The People Behind the Work

This project holds a particular emotional significance for us because it is inseparable from our relationship with Frédéric Rabisse and the agency Shortcut.

Frédéric was one of the people who first brought us together as creative partners. Working with him creates a rare sense of possibility: the feeling that ideas can be explored freely, that sensitivities will be understood and that designers will be trusted to do what they do best.

The leboncoin project was an exceptionally demanding competitive pitch. Its scale required an enormous amount of conception, scenographic development and visual representation. Created before generative AI became part of image-making workflows, it involved producing a considerable number of bespoke images and bringing together a wide range of 3D and visualisation talents.

A project of this intensity demands more than time and technical skill. It requires the desire to go further, to refine every image and to maintain the same level of commitment throughout an extensive creative process. That motivation is only possible when the people leading a project create the conditions for others to give their best.

We wanted to show this project not only for the scale of what was produced, but also to acknowledge the person who made that level of commitment possible. So thank you, Frédéric—and, more broadly, thank you to those who understand that the finest way to support talent is to make people want to become even more talented.