Designed in collaboration with Shortcut Agency, this anniversary celebration at the Grand Palais reimagined OCP's identity through a bold scenographic gesture.

At its center, the iconic green cross was transformed into a monumental stage sculpture, serving as both a visual landmark and emotional core of the event.

Around it, immersive environments reflected the brand's dual heritage, a pioneering logistics network and a constant drive for innovation.

The now emblematic green crate became an architectural and experiential motif, highlighting an object that has become a symbol of reliability and everyday healthcare.

A dedicated plenary space hosted keynote sessions, seamlessly woven into the overall narrative. Throughout, a palette of green and white, combined with precise lighting and materiality, reinforced OCP's identity.