For the 2026 Orange Night Run, the runner's journey was reimagined as a fully immersive nighttime experience.
Developed in collaboration with Havas Events, the project transformed the city into a vibrant playground of light, rhythm and spatial interventions, crafting a continuous narrative across the entire race route.
Every sequence was designed from the participant's perspective, turning the course into a succession of emotional highlights, with atmospheric tunnels, immersive light installations and playful interactions that invited runners to engage with the city in new ways.
By contributing to both scenography and the design of the race route itself, the project merged storytelling and movement into one seamless experience, securing a second consecutive win for the concept.